Target marketing comprises of a group or groups of purchasers for whom the organisation manufactures goods to fulfil their needs, cost is set, advertising endeavours are made, and channel distribution is arranged.
Market segmenting implies isolating a market into particular groups, sub- groups of purchasers with various necessities, qualities or conduct, who may require separate items or promoting blends.
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Social media marketing companies provide entrepreneurs with a voice and a means to communicate with coworkers, clients, and possible customers. It customizes the”brand” and can help businesses to spread their message in an easy and understandable manner.
Cause/ Social Marketing strategy for advertising campaign is mostly used by businesses to fulfil corporate social responsibility.
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