Target Marketing

Target Marketing

Target Marketing involves evaluating each market segment’s attractiveness and selecting one or more of the market segments to enter. After segmenting the market and evaluating the segments, the firm must decide which and how many segments to serve. For that a company...
Market Segmentation

Market Segmentation

Market segmentation means dividing a market into distinct groups of buyers with different needs, characteristics or behaviour, who might require separate products or marketing mixes. The company identifies different ways to segment the market and develops profiles of...
International Marketing

International Marketing

The business environment is changing and firms cannot neglect advice from international marketing consultant. The increasing dependency of national around world on each other’s goods and services has raised awareness among companies of the need for a more...
Social Cause Marketing

Social Cause Marketing

What is Cause Marketing? Social cause marketing has emerged from being thought of as a contradiction in terms to being a real force to be reckoned with, an attempt to combine powerful marketing methods, for the sake of health, education and raising awareness. Some...