Target Marketing

Target Marketing

Target Marketing involves evaluating each market segment’s attractiveness and selecting one or more of the market segments to enter. After segmenting the market and evaluating the segments, the firm must decide which and how many segments to serve. For that a company...
Market Segmentation

Market Segmentation

Market segmentation means dividing a market into distinct groups of buyers with different needs, characteristics or behaviour, who might require separate products or marketing mixes. The company identifies different ways to segment the market and develops profiles of...