It is an attempt of sending company’s product/ services details through digital platform. It is sent to an organisation’s target audience, in order to reach their prospective and existing clientele to take some buying action now or in future.
Email Blasts is a very effective tool in marketing. Due to it’s vast area coverage, it allows to reach out to people globally. The endeavour is to contact maximum number of people through company’s database, subscribers and others. This enables to increase sales by generating leads and awareness of company’s social media pages.
Preferably, email marketing should promote social networking sites and increase website visit. The email should be explanatory crisp, and reliable description of all social media pages existing. It should also include all the investment details for consumers involved in the purchase of the goods.
Bulk emailing strategy should focus on mailer being mobile and tabloid friendly. Focus on good email template or design. If possible the emailer should be personalised to customers. One should also create subject lines that would be catchy. Categorise according to segments. Test before sending it. Must track the performance through analytics regarding website and social media site visits, mails opened, spam, bounce rate etc.
It is important to realise that mass mailing is not only about advertising a product as an organisation is not selling anything directly to the customers. It is a medium to increase sales through lead generation. The main purpose of sending digital newsletter to consumers should not be imposing cheap marketing tactics to sell products. But rather it should be about brand recall and awareness of the company.
Email Campaign Objective
The company’s objective must be to instantly produce the content of the circular and decide the communication that has to be sent out. They are also in a position to recognise and employ an outside corporation to send out the mass mailers. Immediate action needs to be taken to not delay the whole procedure of sending out mass mailers at once.